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Branding Agency, Brand identity, Logo Design, Affordable Branding Solutions

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A Branding Agency is a type of marketing agency which specialises in creating and launching brands as well as rebranding. Branding agencies create, plan and manage branding strategies, independent from its clients.

Branding agencies may also handle advertising and other forms of promotion.

Like advertising agencies, typical branding agency clients come from all sectors including businesses and corporations, non-profit organisations and government agencies.

Branding agencies may be hired to produce a brand strategy or, more commonly, a brand identity, which can then be outputted via a branding campaign, which is a type of marketing campaign.

Brand Identity, How the brand owner wants the consumer to perceive the brand and by extension the branded company, organization, product or service.

The brand owner will seek to bridge the gap between the brand image and the brand identity.

Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

As mentioned above, its what the owner wants to communicate.

However, with time, the brand acquires some more from consumer perspective and not necessarily all the communications from owner percolate to consumers.

Therefore, brand associations comes handy to check the consumers perception of the brand.

A Brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings.

A Brand represents the consumers experience with an organization, product, or service.

A Brand is more than a name, design or symbol.

A Brand reflects personality of the company which is organizational culture.

A brand has also been defined as an identifiable entity that makes a specific value based on promises made and kept either actively or passively.

Branding means creating reference of certain products in mind.

Co-branding involves marketing activity involving two or more products.

ADVERTISING AND BRANDING EXPLAINED !!!

Your brand is your story, it is what people believe about you. Branding is actively telling that story to the people who need to hear it. Persuading them to believe something specific or to persuade potential customers to purchase or to consume more of your particular brand of product/s or service/s.

Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of your particular brand of product/s or service/s.

Branding and Advertising Go Hand In Hand, they both attempt to persuade potential customers that your particular brand of product/s or service/s are better than your competitors product/s or service/s, even if the particular brand of product/s or service/s are available from another company or many other companies, at lower prices.

Branding and Advertising attempt to persuade potential customers rather purchase more or to consume more of your particular brand of product/s or service/s, when Branding and Advertising works, You Make More Money !!!

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