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Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.
Marketing is defined as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.
Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling.
Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics.
Through advertising, it is also related to many of the creative arts.
A Brand is a name, term, design, symbol, or other feature that distinguishes products and services from competitive offerings.
A Brand represents the consumers experience with an organization, product, or service.
A Brand is more than a name, design or symbol.
A Brand reflects personality of the company which is organizational culture.
A brand has also been defined as an identifiable entity that makes a specific value based on promises made and kept either actively or passively.
Branding means creating reference of certain products in mind.
Co-branding involves marketing activity involving two or more products.
ADVERTISING AND BRANDING EXPLAINED !!!
Your brand is your story, it is what people believe about you. Branding is actively telling that story to the people who need to hear it. Persuading them to believe something specific or to persuade potential customers to purchase or to consume more of your particular brand of product/s or service/s.
Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of your particular brand of product/s or service/s.
Branding and Advertising Go Hand In Hand, they both attempt to persuade potential customers that your particular brand of product/s or service/s are better than your competitors product/s or service/s, even if the particular brand of product/s or service/s are available from another company or many other companies, at lower prices.
Branding and Advertising attempt to persuade potential customers rather purchase more or to consume more of your particular brand of product/s or service/s, when Branding and Advertising works, You Make More Money !!!
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